Welcome to my little corner of the world.

Snaffle Design was founded in 2013, but the story begins long before that. I completed a Bachelor of Design (Visual Communication) in 2008.

I've always been fascinated by the way design shapes how we experience the world. The way a beautifully written song can stop you in your tracks. The way a glass of red wine can feel like a warm embrace at the end of a long day. The way certain places, products and brands become woven into our memories and lives.

The best brands don't simply exist.
They make us feel something.

That belief sits at the heart of everything I do.

For more than a decade, I've worked alongside businesses across New Zealand, Australia and beyond, helping them build brands that are not only visually beautiful, but deeply meaningful. Brands with presence. Brands with longevity. Brands that feel as though they've always belonged.

In a world increasingly driven by speed, convenience and artificial intelligence, I believe thoughtful design has become more valuable than ever.

AI can generate logos. It can suggest colours. It can follow trends.

But it cannot sit across the table from you and understand why you started your business in the first place.

It cannot recognise the passion behind your work, the aspirations you hold for the future, or the subtle details that make your story uniquely yours.

That's where I come in.

I listen carefully. I ask questions. I observe. I look beyond where your business is today and focus on where you want it to be ten years from now. Together, we create a visual identity that not only reflects your brand as it exists today, but elevates it toward the future you're building.

Whether it's branding, packaging, print, digital design, signage or marketing collateral, every decision is made with purpose, strategy and craftsmanship.

And while I proudly wear many hats, I also know the value of specialists. When a project requires expertise beyond my own, I collaborate with trusted professionals who are exceptional in their field. That way, every client receives the very best outcome possible.

Why Snaffle Design?

In the equestrian world, a snaffle bit is one of the softest and most refined forms of communication between horse and rider. When used correctly, it relies on trust, understanding and subtlety rather than force.

To me, great design works in much the same way.

It communicates clearly without shouting.
It builds connection.
It creates confidence.
And when done well, it feels effortless.

I'm Sarah — graphic designer, equestrian enthusiast, creative thinker and, most importantly, mum to two beautiful little humans who keep life wonderfully full.

Thank you for being here. I'm honoured to play a small part in the stories of the businesses I work with, and I look forward to seeing where yours might lead.

Selected Clients

The Court Theatre · Abode Magazine · Dancing Water Winery · Inspire Foundation · SpeedON Performance Fuel · Dan Saunders Construction · Ecopanel · Port Hills Osteopathy · The Allied Veterinary Professional Regulatory Council of New Zealand

I invite you to slide into my inbox

Email
sarah@snaffledesign.co.nz

Mobile
021 459 811